Sizing and Fit Engineering for Men’s Underwear: How to Reduce Returns
Fit is the number one return driver in men’s underwear, and the cause is usually systematic rather than random: a size chart that does not match real bodies, a fit profile that is not defined, or a grading that does not preserve the fit across sizes. The solution is fit engineering, the process of turning […]
Sizing and Fit Engineering for Men’s Underwear: How to Reduce Returns Read More »